Insights Portal allows retailers on Instacart to monitor their performance and analyze opportunities for growth. I conducted a design discovery to identify requirements for a redesign.

I worked with a product manager and a team of engineers to redesign the way Instacart ingests new retailer's catalogs.

I implemented the design operations at ROSS and transformed the company from an engineering-driven team into a user-centric collaborative product team that continuously iterated and validated solutions with user research.

I planned and conducted a brand perception survey and gap analysis to define guiding principles for a refreshed visual identity for ROSS and lead a team to create and implement ROSS’s reusable component library.

As design lead, I led the redesign of ROSS's core feature that played major role in increasing our NPS from low single digits to +50.

Jurisdictions are the most critical information to help lawyers identify relevance of a case when conducting legal research. I defined the IA of U.S Jurisdictions in our system to enable a robust filtering experience.

As ROSS was preparing for Q3 sprint planning, I helped facilitate cross-functional ideation workshops and design studios to create alignment across the company on a vision for a redesigned app that solved the most critical user problems.

As the driving force behind Smarter Patterns at Myplanet, I audited AI powered applications, defined heuristics and wrote definitions for interaction patterns to help designers build user-friendly AI applications.

As an interaction designer at Myplanet, I was integrated with the product team at Equinix to support the redesign of ECX that introduced visual network topology diagrams and network setups for cloud engineers.

As an interaction designer at Myplanet, I planned and conducted A/B testing, tree testing in optimal workshop and usability tests to redesign the information architecture of our client's HR hub.

I helped ROSS move from limited and inconsistent user research to continuously conducting generative and evaluative research to identify the right problems to solve, build the right things and build them well.

I planned and conducted user research, facilitated collaborative client workshops, created user flows and wireframes to redefine the way agents and travellers discover and book their polar expeditions.

Conducted stakeholders and employee interviews, literature review and comparative analysis to define personas and a journey map to help uncover opportunities for improving the experience of feedback at Salesforce.

I led the interaction design of a solution to connect employees of manufacturing services to an app to schedule shifts, assign jobs, receive work orders and instructions, mark completions and more.

Defined the user experience of a campaign microsite that allowed our client to integrate a 10-week adventure series with a contest to win a line up of their vehicles.