About me

With 8 years of experience in a variety of capacities including design lead, user experience and product design, I'm currently a product designer with Instacart working on Carrot Insights, the analytic report and data visualization dashboards for retailers to track key performance and operational metrics. In the past, I've led the design team at ROSS Intelligence and have worked with software studios and digital agencies, including Myplanet and Nurun, improving the user experience of enterprise applications and web experiences in a variety of industries including cloud engineering, finance, travel, automotive, education, healthcare and more.

How I work

I get the job done with a whole lot of heart

As an individual contributor, I deeply care about my work, how I impact the success of businesses and their users, and above all, how I interact with my colleagues. I’ve been involved in all phases of design from the initial discovery research and product strategy to ideating solutions, nudging pixels and validating designs through evaluative user research methods. I ask a lot of questions and collaborate early and often to leverage the experience and strength of others, and I continuously measure the success of my solutions against business priorities and user needs.

How I work

I build and lead passionate and curious design teams

As a design lead, I bring efficiency and design excellence to product teams by building a culture of cross-functional transparency, curiosity and collaboration, and I implement workflows to empower designers to grow and strengthen their skills and expand their impact.

What motivates me

I seek novel and challenging problems to solve

I'm interested in products that face novel design challenges in cutting-edge industries like AI-powered apps dealing with ethical challenges (see the AI pattern library I worked on) and products powered by blockchain technology facing new mental models and needing flexible design patterns.

I'm also motivated by complex problem domains that leverage design to simplify workflows and significantly improve the quality of life for their users.

what inspires me

I find creative inspiration in play

As an architect in my past life, I've studied the sociocultural impact of play in cities (see the digital playground I designed), and I find a lot of joy and inspiration in beautifully designed games, good story telling, playgrounds, toys and all things play.

Brands I've worked with

Through my work with agencies and startups, I’ve worked with some big and small brands in a variety of industries, each giving me an opportunity to learn something new about how people use digital products and how businesses build teams.

A lot of my work is under NDA, but I can always talk broadly about my experience. So if you're curious, lets' talk.

What I'm looking for next

I love to work at a mission-driven company that cares about our planet and all the people in it and is truly making a difference. In this company, ideally, I'm a hands-on design lead where I can partner with the product team to shape product roadmap with user research and a data-driven approach to design; and where I can ensure continuous user validation, measuring of success, transparency, collaboration and efficiency throughout the design process.

I love solving complex challenges and mentoring other designers and inspiring those around me to be curious about users and be open minded about solutions and to dig deep into how human brain works.